All of it happened, but none of it is true.
The logline
A cannabis aficionado and former C-level executive (Chronic) navigates life with his customers, friends and one newly single neighbour (Scotty), with unique experiences and unusual ideas about life when stoned.
A comedy series in development · Created by Byron Edward Curran
Chronic and his new neighbour, Scotty, navigate personal and comedic obstacles while experiencing crafted, one-of-a-kind cannabis experiences in their everyday lives.
Along the way they discover the meaning of friendship, embrace their differences and shared history, and end up on an adventure that transcends business and highlights the power of connection.
Shaun of the Dead, plus Pineapple Express, plus Seinfeld.
The show crossComparable titles
Looks like Mad Men. Plays like The Office.
Visual styleFrom the show bible
It isn’t about the health benefits. The whole show is about the experience.
The Lab CoatNarrator, the science behind the series
Everyone Scotty meets is a cannabis enthusiast. Some of them even live upstairs.
Walked off a Toronto trading floor in the late ’90s with a small fortune and a crisis of conscience. Grew up with nothing but wit. Argumentative, emotionally intelligent, and infused since fifteen.
“Hey Chronic!” echoes through the building.
Literature grad writing copy for an insurance company. Newly single, newly moved in, newly curious. She got the condo and the car.
“But hey! I have exposed brick.”
Scotty’s ex. A gifted writer, opinionated, and most definitely from the mid-Atlantic. She’s the one who crowns them “Scotty & Chronic.”
Chronic’s insignificant other of eight years. Mother of three. They don’t live together, and that’s the secret. Our guide for Friday night.
Not crazy. Not the boxer. Jumps straight to the last logical solution. The first time he speaks to Chronic, he calls him old. The second time, he’s hilarious.
The reliable narrator. He walks us through the process, from seed to session, and clears up the history along the way.
Nine episodes, each named for a stage of the plant’s life, from germinate to the experience.
Episode 01 · Germinate · The pilot
Twenty years after walking away from a trading floor, Chronic runs an unusual business from the roof of a Vancouver apartment building. Then a newly single copywriter moves in downstairs, and the intercom won’t stop buzzing.
“Hey Chronic!”
Episode stories stay under wraps until Banff. Request the EPK for the full season.
Season two
Scotty and Chronic turn the experience into a business, developing, branding and releasing their own products.
Season three
A cross-Canada dispensary tour to tout the products and share the experience. Scotty & Chronic sell out.
The brands Scotty and Chronic create on screen are designed to live off screen too.
Tone
A series about breaking the stereotypes of the cannabis consumer, and the industry.
Set in Vancouver, Hey Chronic! explores how cannabis can be life-changing and experiential. To some it’s medicine; our focus is the experience itself. Along the way, our audience learns alongside Scotty: the strains, the delivery methods, and how it all fits into a life.
Producers, broadcasters, streamers and press: get the full press kit, including the season, the characters and the creator, by private link.
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